What is my face shape?
Your face shape comes from three proportions: how long your face is compared to its width, which part is widest (forehead, cheekbones or jaw), and whether your jawline is soft or angular. There are eight shapes. Here's how to tell yours — or let BeU measure it from 478 points on your face in seconds.
How to find your face shape in a mirror
- Pull your hair back and look straight into a mirror or your front camera, head level.
- Compare three widths: forehead, cheekbones and jawline. Which is widest?
- Compare length to width: is your face clearly longer than it is wide, or close to equal?
- Look at your jaw: soft and rounded, or angular with visible corners? Is your chin pointed?
The 8 face shapes
| Face shape | How to recognize it |
|---|---|
| Oval | Longer than wide with a forehead slightly wider than a softly rounded jaw. Balanced proportions — the most versatile shape. |
| Round | Width and length are close, cheeks are the fullest point and the jawline is soft with no sharp corners. |
| Square | Forehead, cheekbones and jaw are similar in width, with a strong, angular jaw and a flatter chin. |
| Oblong | Noticeably longer than wide, with forehead, cheeks and jaw close in width and a softly rounded jawline and chin. |
| Rectangle | Longer than wide with straight sides and a strong, angular jaw — like a square face, but longer. |
| Heart | Wider forehead and cheekbones tapering to a narrower jaw and a defined or pointed chin. |
| Diamond | Cheekbones are clearly the widest point, with a narrower forehead and a narrower, defined jaw. |
| Triangle / Pear | Jaw is wider than the forehead — the face widens from top to bottom. |
Why your face shape matters
Your face shape decides which haircuts, bangs, brow arches, contour placement, glasses frames, necklines and earrings flatter you. The goal is balance: adding softness to angles, length to round faces and width where a face narrows.
How BeU reads your face shape
BeU's face scan maps 478 landmarks on your face with your phone's camera, measures your length-to-width ratio, forehead, cheekbone and jaw widths and your jaw angle, and runs a model trained on thousands of labeled faces. The measuring happens on your phone and your photo is never saved. You get your face shape, a contour map drawn on your own face, your eye shape and your brow map.
Questions women ask
What is the most common face shape?
Oval and oblong are among the most common. Oval is often called the most versatile shape because its balanced proportions suit almost any haircut.
Can my face shape change?
Your bone structure doesn't change, but weight changes, aging and even hairstyles can change how your face shape reads. Re-scan any time.
How accurate is an AI face shape detector?
Face shape labels are partly a judgment call even between stylists. BeU measures your real proportions from 478 facial landmarks; for the most accurate read, pull your hair back, face the camera straight on and use even light.
Is the face shape scan free?
No — BeU is paid. A one-time face scan gives your face shape, contour and brow map; scanning with every expert is part of membership, which also includes your color season, AI skin check, makeup shades and product matches.
Do you save my photo?
No. Face measurements run on your phone and BeU never stores your photos.