BeU — your personal AI beauty consultant

Know exactly what suits you. One scan with your phone camera reads your face like a skincare pro, brow artist, color analyst and stylist in one: your face shape, color season and undertone, an AI skin check with your routine, brow mapping, makeup shades, lashes and liner, haircuts, glasses and nails — with the products that fit you.

Scan my face · Photos are never saved.

Every face scan

Face shape (oval, round, square, heart, diamond, oblong, rectangle or triangle), a contour and highlight map drawn on your own face, eye shape, your brow map, and the haircuts and glasses that flatter you.

Membership — $9.99/month or $89.99/year

AI skin analysis with a morning and night routine, lighting-corrected skin tone, undertone and 12-season color analysis, makeup shades, nail scan, product picks from drugstore to luxury, K-beauty and J-beauty, and Ask BeU — a chat consultant that knows your results.

Questions

What is BeU?

BeU is a personal beauty consultant app. One scan with your phone camera reads your face shape, color season, skin, brows and lashes, and nails, then tells you the haircuts, makeup shades, skincare routine and products that suit you.

Is BeU free?

BeU is paid: one quick face scan is $2.99. Membership is $9.99 a month or $89.99 a year: scan your own face — face shape, a contour and highlight map, eye shape, brow map, haircuts and glasses — plus the AI skin check and routine, color season and undertone, makeup shades, nail scan, product picks and Ask BeU chat.

How does BeU find my face shape?

BeU maps 478 landmarks on your face with your phone camera, measures your face length, forehead, cheekbone and jaw widths and jaw angle, and classifies your face as oval, round, square, heart, diamond, oblong, rectangle or triangle.

Can BeU do color analysis online?

Yes. Members get an AI color read that corrects for lighting and judges undertone, skin depth, natural hair and eye color to place them in one of 12 color seasons, with their best colors, metals, makeup and hair colors.

Does BeU save my photos?

No. Measurements run on your phone, and photos sent for a member's AI analysis are read once and never stored or used for training.

Is BeU a medical app?

No. BeU gives cosmetic and styling guidance. It doesn't diagnose skin conditions; see a board-certified dermatologist for medical concerns.

Face shape guide · Color analysis guide · Brow mapping · Skin analysis · Privacy · Terms